Thrive
Designed and developed a cohesive website and dual dashboards for Thrive, a corporate wellness platform helping companies provide fitness, mental health, and wellness campaigns for their employees.
Client
Service Provided
Problem Statement
The client needed a unified, professional digital presence that could represent Thrive’s mission of promoting employee well-being, while also offering tools for partners and admins to manage their campaigns and performance. There was no previous digital design, so I had to start from scratch and build a user experience that was modern, engaging, and aligned with the brand’s tone—serious, yet motivating.
1
The Challenge
The challenge was to design for two distinct user types: corporate clients (partners) who needed to run wellness programs, and Thrive’s internal team (admins) who would manage everything behind the scenes. Both required completely different sets of functionalities, but still had to reflect one unified brand experience. Additionally, the website needed to clearly explain Thrive’s services to HR departments and decision-makers, driving conversions while maintaining clarity and trust.
2
Process & Solutions
I started with a design strategy based on Thrive’s business goals and target audience. Using Figma, I crafted a website UI that balanced health-oriented visuals with a clean, corporate tone suitable for companies and decision-makers. The content structure was optimized for clarity, with clear CTAs, service breakdowns, and trust-building elements. Once approved, the design was fully developed in Webflow with mobile responsiveness and performance in mind. For the dashboards, I designed two role-based interfaces: Partner Dashboard: Built to let corporate clients track employee participation, set up campaigns, and access insights. Admin Dashboard: Created for Thrive’s internal team to manage partner data, monitor campaign usage, and oversee user activity. Both dashboards were designed to be scalable and maintain UI consistency with the main website. Components were modular and interactive, ensuring ease of use for both user types.
3